Stories and strategies for a complex climate future

The Groundwire Group is a strategy and communications consulting firm focused on climate and sustainability. We help leading organizations in climate solutions navigate a complex landscape by connecting their strategies to the systems in which they operate. We build the stories and strategies that shape our climate future.

About us

The global response to the climate crisis is at a threshold. The solutions we implement amid a complex and ever-changing landscape will determine how the future unfolds. 

We were founded on the belief that successfully tackling climate’s biggest challenges will require both a strategic mindset and the kind of unified action that can only be achieved through clear and effective communication.

With decades of experience in communications, energy policy, and stakeholder strategy, we understand both the importance of your solution and how to inspire others to support it.

We work with trade associations, advocacy groups, project developers, and technology providers across three focus areas:

1) Renewables and transmission,

2) Sustainable finance, and

3) Nature-based solutions.

Our Services

Strategic Planning for a Sustainable Future

Groundwire will work with our clients’ senior leaders and staff to clarify the organization’s vision, understand the system in which it operates, and determine which leverage points provide the best opportunities for organizational success.

Communications Advice and Execution

We design and execute human-focused communications strategies that help clients connect with their target audiences and advance their goals. Our strategic advice creates durable stakeholder relationships built to last through conversation and dialogue.

Strategy and Team Building Workshops

We bring your team together to align around a shared vision and execution plan. Every participant leaves equipped with an understanding of where they are going and how to get there.

Coalition Building

Tackling complex problems requires alignment across multiple stakeholders. We identify and convene key players and lead coalitions through their initial stages of formation, strategy-setting, and implementation.

Meet the Team

Meet the women who create the stories and strategies behind Groundwire’s work.

Abby Watson

Co-Founder, President

Raquel Pichardo

Co-Founder, Chief Communications Strategist